On Being a Librarian

Trends, Achievements, and Perspectives

Thing 12: The social in social networking

Consider the role of social media in building up networks and developing a sense of community as a slow-cooker type of process. I collected and prepared some basic raw ideas and slowly considered deepening the social networks I already use. This took much time to consider a myriad of possibilities that kept changing. Building professional networks in one or more online social media and social networking programs is not quick and I would caution that it requires you to be rather determined and committed to the process and have the flexibility to either add other social networking and social media programs or selectively extract yourself if needed.


Delicioius, Facebook, LinkedIn, and Twitter are all very easy to use after time spent on a fairly shallow learning curve. Developing and honing transliteracy skills in the context of social media and professional development has challenges with rewarding outcomes.

LinkedIn posts to Twitter and vice versa. I now need only to update or post to one or the other. LinkedIn automatically generates a shortened URL and reduces text appropriately for Twitter.

Facebook has a LinkedIn application so I can post seamlessly on my professional FB page and a Facebook page I can join – http://www.facebook.com/LinkedIn . I can even aggregate my Facebook and LinkedIn contacts using Google+.

The Delicious Facebook application has now been retired but there is an alternative. If you’d like to add a Delicious box to your profile or a page that you maintain, try these unofficial applications:

My del.icio.us
del.icio.us box

I can follow Delisiouc on Twitter here and post my tweets to Facebook here and follow Facebook on Twitter here.

I can learn to efficiently and effectively connect with other professionals using just these four social networking and social media programs. I have to intimately understand the relationships between these programs to both leverage and maximize the benefits of those relationships and to ensure I am not duplicating postings and updates – the bane of such social media and networking cross-posting abilities.


Confusion and duplicity are easy and casual outcomes when building a professional social networking presence. Careful mapping of each program is essential. Posting to LinkedIn sees the post in Twitter from where I can tweet to Facebook then use the Del.icio.us application in Facebook to connect postings more deeply. Maybe. Maybe not. Perhaps my followers, peers, and colleagues are just bombarded with too much of the same.

Selecting topics and contributing to an online social conversation or event can also be problematic. If you take too long to decide what to say and how to present your response or idea, the influence or value of your contribution may be well past prime.

The perception of your reputation is another element to consider in the context of disadvantages. Using social networking and social media programs requires you to exercise honed transliteracy skills and to be at or ahead of the trend, current with ideas and events, sound in your reflection and responses, and ethical at all times. Should you slow down or miss a few weeks’ entries you can swiftly and easily become invisible, lacking society in the very social networking tools you are using.

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This entry was posted on 10/19/2011 by in Transliteracy, Web 2.0 and tagged .
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